FREE PUBLIC LECTURE

            The Business of College Sports
                                Kristi Dosh, the Sports Biz Miss

                                                    6pm, Thursday, Sep. 24, 2015
                      Chao Auditorium, Ekstrom Library, U. of Louisville Belknap campus
                                                        Book signing at 5:30pm
                                                           Refreshments served

                                                                                           Link to campus map

The lecture has been recorded on YouTube and is available here.



co-sponsored by Pallas Chapter of Mortar Board National Senior Honorary,
   with funding by the U. of Louisville Club Programming Committee, and
Student-Athletes of Color Combining Opportunities and Responsibility for Excellence (S.C.O.R.E)




College sports have been around for over a century, but have undergone big changes in the  past
ten to twenty years.  Louisville has moved with the times, going from the Metro Conference (1975-95)
to Conference USA (1995-2005) to the Big East (2005-2013) to the American Athletic Conference
(2013-14) to the Atlantic Coast Conference (2014-15).   Why are college sports so big on and off
campus, and what lies in store for the future?

Last year, Football Bowl Subdivision college football programs produced over $1 billion in net revenue.
Record-breaking television contracts were announced. Despite the enormous revenue, college football
is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams.
The media and fans are beating the drum for athletes to be paid. And the conferences are being radically
revised as schools search for TV money. Saturday Millionaires shows that schools are right to fund their
football teams first; that athletes will never be paid like employees; how the media skews the financial facts;
and why the TV deals are so important. It follows the money to the heart of college football and shows the real
game being played, covering such areas as:

Myth #1: All Athletic Departments Are Created Equal
Myth #2: Supporting Football Means Degrading Academics
Myth #3: College Football Players Could Be Paid Like Employees
Myth #4: Football Coaches Are Overpaid
Myth #5: A Playoff Will Bring Equality to College Football
Myth #6: Only A Handful of Athletic Departments are Self-Sustaining

Kristi Dosh is a professional writer, speaker, sports business analyst, content marketer, attorney
and author. As  a sports business reporter/analyst, she has reported on everything from collective
bargaining to endorsements to  the finances of pro and intercollegiate athletics for outlets such as
ESPN, Forbes, Campus Insiders,  Bleacher Report, SB Nation, The Motley Fool and Comcast
Sports Southeast. She is also a consultant with  College Sports Solutions, a collegiate athletics
consulting firm, and Vice President, Public Relations at Reputation Ink. More information
about her is available at www.kristidosh.com